Allison Byers

Allison Byers, Senior Consultant, first joined The Brookeside Group, Inc. in August 2003.  She helped develop and finalize Brookeside’s patent pending Loyalty Management system and early versions of EnAct, assisted in training workshops, and managed traditional consulting and market research projects.  Allison left Brookeside three years later to earn her MBA and has recently returned in August, 2008.  In her new role, Allison is responsible for Brookeside’s sales and marketing, business development, and will still consult on client initiatives.

Allison spent her undergraduate career focused on clinical psychology, conducting many original research initiatives and aiding professors with ongoing projects.  She was drawn to Brookeside because of its strong ties to behavioral psychology and its unique, scientific approach to building and maintaining long-term, Loyal relationships in the business world.  During her time in business school she held internship positions with Hasbro, First Act, and Olson Zaltman Associates.

Allison earned her MBA from Boston University’s School of Management, with a double-concentration in Marketing and Strategy & Business Analysis.  She also holds a BA in Psychology from Syracuse University.