Our History

One fateful day in the spring of `94, recent MBA graduate Tom Cates met Bob Stringer, the renowned authority on organizational climate whose work with George Litwin at Harvard University pioneered the study of employee motivation and identified the fundamental elements that produce Loyal behavior within corporate cultures.  Stringer and Litwin proved that an employee’s Loyalty can not only be measured, it can also be managed.

Tom’s background in sales at IBM caused him to look at Stringer & Litwin's research on climates and motivation and ask a very simple question: "If it is possible to measure and manage the Loyalty of an employee, is it also possible to measure and manage the Loyalty of a customer?"

The answer turned out to be yes, and Brookeside was born.