Loyalty Matters

Thomas Cates

As President and Founder of The Brookeside Group, Tom Cates has advised top-level management at some of the largest and most recognized organizations around the world.

Over the past two decades, Tom has emerged as one of the world's most influential thinkers on the subject of Loyalty.  His groundbreaking research into relationship climates and human behavior has led to the development of the consulting industry's most accurate and effective tools for measuring, monitoring, and managing the Loyalty of clients, customers, strategic partners, and employees.

Prior to establishing Brookeside, Tom was a Senior Partner with Sherbrooke Partners, a senior consultant at Mercer Management, and held various positions with IBM. He received his MBA from The Wharton School of The University of Pennsylvania and his B.A.E. from The Pennsylvania State University.

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