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storyCRAFT
eLearning Course

Class Description

There’s a reason we remember a good story, so why not use storytelling to improve your business practices? The Brookeside Group’s storyCRAFT workshop will provide participants with the lessons, tools and tips necessary to craft their own memorable and influential business stories.

Topics

  • The influence storytelling can have on the success of your business

  • The science behind why and how stories can have a memorable impact on our brains

  • Storytelling fundamentals, including the key elements necessary to craft a great story

  • Important tools necessary for evaluating and editing your business stories

Learning Outcomes

  • A deeper understanding of why it’s important to include storytelling in your business tactics

  • A rich brainstorming strategy to develop your business stories

  • An action plan for how to craft powerful and influential business stories

  • A thorough methodology for editing, revising and delivering business stories

"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever."

 

-Native American Proverb