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storyCRAFT

How to build an idea in someone's mind,

communicate with impact, and inspire action.

105,000 digital words are consumed by the average person every day 

The human brain processes images 60,000 times faster than text

Messages delivered as stories can be up to 22x more memorable than just facts

There’s actually science behind the power of story

Since before recorded history, across all walks of life, people have gathered to tell and hear each others’ stories. Storytelling shepherded the human brain to become the complex machine it is today – and it remains the key to understanding how we make sense of the world around us. 

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At The Brookeside Group we believe in the power of stories and how you can use storytelling to improve your business practices.

Our storyCRAFT project is designed with the science in mind, in order to guide clients to becoming influential storytellers.

Did you know there are 20 Stories
YOU NEED IN BUSINESS?

The best storytellers have a great story for every occasion. Interested in learning about the kinds of stories you should always have at the ready? Dowload The Brookeside Group’s guide to the Top 20 Stories You Need in Business for free! 

Every great storyteller has a "bank" of stories to call on. These are the narratives you should be ready to deliver impressively because they're the most likely to be asked about.

"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever."

 

-Native American Proverb

INTERESTED IN storyCRAFT?