A story-driven collection of essays on the twelve powerful phrases we use to sustain our relationships.
Reveals the "operating system" behind any great presentation and provides you with a quick-start guide to design your own.
Uses principles that reveal the anatomy of ideas that "stick," and methodology to make ideas "stickier" with audiences.
Instructional text on how to mine your experience for simple narratives that will achieve your goals.
Each chapter zeroes in on an aspect of the brain, its revelation about story, and the way to apply it to your storytelling right now.
Draws from examples of major, successful marketing campaigns to illustrate the power of telling authentic and relatable stories.
This book offers a practical roadmap to crafting and delivering more powerful, persuasive stories.
After listening to this mix of voices, you’ll know how to craft, deliver -- and own -- a story that is truly compelling.
Uncovers the secrets to Pixar's greatest films -- how they create compelling, moving conflict and emotionally satisfying resolution.
Using case studies of multiple TED talks, this book covers how to craft stories that keep your audiences mesmerized.
Illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets, and directives can't.
Draw on the techniques of TED presenters to communicate the ideas that matter most, and win over hearts and minds.
Educates using model stories, skill-building exercises, and enlightening examples from major companies like Microsoft.