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storyCRAFT

How to build an idea in someone's mind,

communicate with impact, and inspire action.

TALKS WE LOVE:

BOOKS WE LOVE:

1 - Tell Me More.jpg

A story-driven collection of essays on the twelve powerful phrases we use to sustain our relationships.

6- Presentation Secrets Steve Jobs.jpg

Reveals the "operating system" behind any great presentation and provides you with a quick-start guide to design your own.

11 - Made to Stick.jpg

Uses principles that reveal the anatomy of ideas that "stick,"  and methodology to make ideas "stickier" with audiences.

2 - Let the Story do the Work.jpg

Instructional text on how to mine your experience for simple narratives that will achieve your goals.

7- Wired For Story.jpg

Each chapter zeroes in on an aspect of the brain, its revelation about story, and the way to apply it to your storytelling right now.

12 - All Marketers Are Liars.jpg

Draws from examples of major, successful marketing campaigns to illustrate the power of telling authentic and relatable stories.

3 - Unleash the Power of Storytelling.jp

This book offers a practical roadmap to crafting and delivering more powerful, persuasive stories.

8 - Tell to Win.jpg

After listening to this mix of voices, you’ll know how to craft, deliver -- and own -- a story that is truly compelling.

13 - Pixar Storytelling.jpg

Uncovers the secrets to Pixar's greatest films -- how they create compelling, moving conflict and emotionally satisfying resolution.

4 - TED Talks Storytelling.jpg

Using case studies of multiple TED talks, this book covers how to craft stories that keep your audiences mesmerized.

9 - The Story Factor.jpg

Illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets, and directives can't.

5 - Talk Like TED.jpg

Draw on the techniques of TED presenters to communicate the ideas that matter most, and win over hearts and minds.

10 - Sell with a Story.jpg

Educates using model stories, skill-building exercises, and enlightening examples from major companies like Microsoft.