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How to build an idea in someone's mind,

communicate with impact, and inspire action.



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A story-driven collection of essays on the twelve powerful phrases we use to sustain our relationships.

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Reveals the "operating system" behind any great presentation and provides you with a quick-start guide to design your own.

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Uses principles that reveal the anatomy of ideas that "stick,"  and methodology to make ideas "stickier" with audiences.

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Instructional text on how to mine your experience for simple narratives that will achieve your goals.

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Each chapter zeroes in on an aspect of the brain, its revelation about story, and the way to apply it to your storytelling right now.

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Draws from examples of major, successful marketing campaigns to illustrate the power of telling authentic and relatable stories.

3 - Unleash the Power of

This book offers a practical roadmap to crafting and delivering more powerful, persuasive stories.

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After listening to this mix of voices, you’ll know how to craft, deliver -- and own -- a story that is truly compelling.

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Uncovers the secrets to Pixar's greatest films -- how they create compelling, moving conflict and emotionally satisfying resolution.

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Using case studies of multiple TED talks, this book covers how to craft stories that keep your audiences mesmerized.

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Illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets, and directives can't.

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Draw on the techniques of TED presenters to communicate the ideas that matter most, and win over hearts and minds.

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Educates using model stories, skill-building exercises, and enlightening examples from major companies like Microsoft.

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