When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. And when data and story are used together, audiences are moved both intellectually and emotionally. When telling a story, you take the listener on a journey, moving them from one perspective to another. A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money and happiness. She co-authored the award-winning book, "The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact." A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses like Social Brands, Designing Happiness, and How to Tell a Story. Aaker received her PhD in Marketing, PhD Minor in Psychology, from the Stanford Graduate School of Business. She earned her BA in Psychology from the University of California, Berkeley. Read the discussion guide and find other resources at Stanford's Clayman Institute for Gender Research: http://gender.stanford.edu/harnessing-power-story Learn more about Jennifer Aaker: http://www.gsb.stanford.edu/users/jaaker

Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR's afternoon show “Here and Now," appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Storytelling is having that ability to captivate one person or a group of people with an engaging narrative that charms them, that makes them feel like THEY were a part of the story. Good story tellers are definitely not born, they engage with stories based on emotion and express themselves in emotive and vivid language. In this breakdown we look at one of the best comedic actors of the modern era, Jim Carrey to break down how he tells his absolutely hilarious story and how you can tell your stories in the same engaging way. Comment Question: What storytelling methods can you share with everyone? Thumbs Up for more breakdowns like this. #Links Instagram: https://instagram.com/stopmepodcast -- Michael Valmont transforms lives. Once a shy, 'introverted' guy, he went on a journey of personal growth evolving his dating, social & professional life pushing himself to become a leading authority in the field of self-development advice. He is now of the world's leading dating & life coaches having transformed thousands of people from across the globe. He has been featured in some of the biggest publications and media outlets including Mens Health, Sky News, The Independent & BBC. Michael Valmont's YouTube channel provides you insight from a leading dating coach. This channel is dedicated to you becoming the best person you can be in every area. Videos that will rock and alter your perception of yourself, build your confidence and self-esteem and equip you with practical methods for upwards progression in LIFE. Show Links Please note, depending where you are in the world you may have to go on that platform and search "Who Is Going To Stop Me" as some of these links may not work. ►iTunes - https://itunes.apple.com/us/podcast/who-is-going-to-stop-me/id1458429605?mt=2 ►Spotify - https://open.spotify.com/show/3icupbMG3hedL2rLEpJGGS?si=AQsGcIO1QfaYUWRAAZMcmg ►Google Play https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Iygeqkasaveojcg35tzuhnmj7uq?t%3DWho_Is_Going_To_Stop_Me%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 ►Podbean - Works Internationally https://whoisgoingtostopme.podbean.com

Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling and with the help of his own stories, induces in us the release of four neurotransmitters of his choice. Learn more in this 2nd TEDxStockholm talk of David's. David JP Phillips is an international speaker, author and coach in Modern Presentation Skills. His training and material are based on neuroscience and biology which makes his deliveries very hands on, practical and motivational. He is best known for his seminar How To Avoid Death By PowerPoint, delivered at TEDxStockholm in 2015. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

About the Presenter: From Antarctica to the tropical Pacific, Emmy-winning filmmaker Paul Atkins has documented the world's wildlife and cultures for National Geographic, the BBC, PBS, and numerous feature films. Paul is passionate about the preservation of the natural world, especially in his ecologically vulnerable island home, Hawai'i. His first National Geographic special, the multiple Emmy-winning Hawai'i: Strangers in Paradise, dramatized the threat of alien species invasion; and Michel Cousteau's Voyage to Kure, on which Paul served as director of photography, convinced President George W. Bush to designate the Northwestern Hawai'ian Islands as a National Monument in 2006. About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

When your job hinges on how well you talk to people, you learn a lot about how to have great conversations – and most of us don’t converse very well. A great conversation requires a balance between talking and listening. This balance is important because bad communication leads to bad relationships, at home, at work, everywhere. Celeste Headlee has worked in public radio since 1999, as a reporter, host, and correspondent. She was the Midwest Correspondent for NPR before becoming the co-host of the PRI show The Takeaway. She also guest hosted a number of NPR shows including Tell Me More, Talk of the Nation, Weekend All Things Considered, and Weekend Edition. Celeste holds multiple degrees in music and still performs as a professional opera singer. She's the granddaughter of composer William Grant Still, the Dean of African American Composers. Celeste is an avid hiker, biker, paddler and dog walker. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Kyle MacDonald details just exactly how he traded up from one red paperclip to a house, in only a year! It's an unlikely and amazing journey with lots of surprises along the way. More information on http://www.tedxvienna.at Kyle MacDonald started with a red paperclip and traded it for a pen. Then traded the pen for a doorknob. And so on! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrAal6napZ GE CMO Beth Comstock emphasizes that connecting with your audience through an authentic, personal story is a critical first step for any brand—you have to achieve “mind share” in order to get market share. A company’s best storytellers are often their team members working behind the scenes. A marketer’s job is to elicit those stories and translate them to the world. A Future of StoryTelling Film. Produced by Melcher Media and Acres. Find us on Twitter: http://twitter.com/fostorg on Facebook: http://facebook.com/futureofstorytelling on Tumblr: http://futureofstorytelling.tumblr.com and Instagram: http://instagram.com/futureofstorytelling