Tom CatesJun 17, 20194 minThe Science of LoyaltyThe Science of Loyalty™ As a young consultant I spent much of my time conducting qualitative and quantitative customer research for my...
Tom CatesMay 20, 20194 minThe 6 Dimensions of a Trusted Advisor (and How to Demonstrate Them)When I go to McDonald’s and order a Big Mac, I don’t get a business card from the cashier. And that’s fine. Why? Because I don’t go to...
Tom CatesApr 29, 20192 minThe Easiest Way to Meet or Beat Your B2B Sales GoalsIf you’re a salesperson, you probably focus mainly on finding new clients. But if you work in a mature B2B industry, that isn’t always so...