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storyCRAFT

May 6, 2019
3 min

Four Definitions of Success: Internal Process

When you envision success, what is it that you see? Do you picture revenue growth and profit margins? Then your definition of success wil...

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Four Definitions of Success: Customer Experience

Tom Cates

Apr 22, 2019
2 min

Four Definitions of Success: Customer Experience

We’ve been discussing the four definitions of success and explaining how most characterizations of success will fall into one of four cat...

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Four Definitions of Success: Financial Measurement

Tom Cates

Apr 16, 2019
2 min

Four Definitions of Success: Financial Measurement

Last time we talked about how your definition of success defines you, and explained that most definitions of success fall into four overa...

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Tom Cates

Apr 9, 2019
3 min

How Your Definition of Success Defines You

So, you’ve come to the realization that hope is not a strategy for the long term success of your company, and you’ve made this discovery ...

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Tom Cates

Apr 1, 2019
3 min

Hope is Not a Strategy

Over the last four weeks, during our discussions of the stages of industry growth, one thing has become clear: Every company will reach ...

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Continuous Improvement or Survival: The Clock is Ticking

Tom Cates

Mar 25, 2019
2 min

Continuous Improvement or Survival: The Clock is Ticking

Over the last few weeks we’ve been discussing the Stages of Industry Growth, outlining the three potential final stages, and explaining t...

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Do You Have a Culture of Continuous Improvement?

Tom Cates

Mar 18, 2019
4 min

Do You Have a Culture of Continuous Improvement?

In our previous discussion of the Stages of Industry Growth, we outlined that companies pass through predictable stages in their developm...

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Tom Cates

Mar 11, 2019
2 min

Is Your Company Destined for Decline?

Last week we asked a question, why do so many re-engineering efforts fail? The beginning of the answer to that question lies with a compa...

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Why Some Efficiency Projects Succeed While Others Fail

Tom Cates

Mar 5, 2019
1 min

Why Some Efficiency Projects Succeed While Others Fail

You can pick up any copy of the Wall Street Journal from the last 40 years and see headlines like these. The history of such projects inc...

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