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Hope is Not a Strategy

Over the last four weeks, during our discussions of the stages of industry growth, one thing has become clear:  Every company will reach an inflection point that will force them to either make a proactive decision that promotes beneficial change or take reactive measures once their company begins to fall into decline

So, for our purposes, let’s assume that choosing a path geared towards transformation isn’t a practical option for you, and that, because you are thinking ahead and choosing to make a decision before it’s too late, you aren’t in peril of ending up in survival mode and falling into decline. What then?

The most logical choice is for you to pursue a path towards continuous improvement, and in doing so, you’ll be ahead of the curve, because you’ll be preparing to make proactive and positive changes before the clock runs out. Making this decision early on will have a significant impact on your company’s future success and placement in the market, as this forward thinking approach and brave course of action is investment in the longevity of your company, a choice that every leader should be proud to make.

But once you’ve made this decision, what comes next?

A New Strategy for Continuous Improvement 

Here at Brookeside, we’ve developed a groundbreaking methodology, a strategy that bypasses the detrimental “cost-cutting” measures in favor of the more moderate, proactive, and ultimately beneficial strategies of continuous improvement. It’s a system designed to help you become more effective, and by that same token more efficient, without taking unnecessarily radical measures. It will help you re-engineer your current framework to where you can use your existing resources more efficiently, keep the positive aspects of your company’s culture intact, and forget about the outdated notion of “cost-cutting” entirely.

Essentially, we’ve created a roadmap to help you navigate the uncertain terrain of proactive and pervasive change; but in order to effectively pursue this course, company leadership needs to understand and embrace the need to improve processes and products in order to regain, maintain or widen their lead over competitors. However, this path, while requiring a concerted effort over an extended period of time, is less stressful on company culture and employees than attempting to transform the company or radically re-engineer the company.

In other words, it won’t be easy, but it will be worth it.

Evolution, not Revolution

With our methodology, creating a culture of continuous improvement and seeing substantial change will be the work of months, and in many cases, years. This is because the process is evolutionary, as opposed to revolutionary, although occasionally well-conceived evolutions result in dynamic revolutions.

With the strategies Brookeside has created, we can help you overcome some of the challenges associated with embracing the notion of continuous Improvement, and teach you how to

  • Eliminate Sacred Cows That are Holding Your Company Back 

  • Engage Employees in the Process of Positive Change

  • Create Capacity Rather Than Cut Costs

  • Improve Efficiency alongside Effectiveness 

So, once you’ve made the choice to follow a course of continuous improvement, the next step is to look inward, to critically evaluate current processes, and seek out better methods for change, ones that don’t involve detrimental cost-cutting measures such as RIF’s or layoffs.

In subsequent weeks, we will discuss how you can use the positive aspects of your existing culture as foundational pillars, capable of bolstering the drive towards continuous improvement, and, conversely, how you can eliminate processes that will hinder positive results in the long-term.


Have any questions, suggestions, or ideas for our team? Don’t hesitate to let us know in the comments!

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